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Press release 27 August 2007

Cellars.com.au (now Cellars.com.au (now Cellardor.com.au)) – premium generic domain launches global website of 3,000 boutique wines

Melbourne, Australia: Cellardor.com.au – a premium single word domain name recently launched bucking the common practice of owners of single word domains who do not develop their website.

Generic domain names are highly prized as 10% of internet traffic is type in traffic and they often appear highly in the search engine results pages.

Founder Sasha Goldsmith said that “we wanted to demonstrate that having a generic domain name doesn’t mean you only monetize it through advertisements. Our 3,000 wines are sourced from all over Australia, France, Spain, Italy, New Zealand, Austria, Germany, USA and South Africa. Cellardor.com.au website has a unique search engine interface, allowing customers to search on wines by typing in keywords.”

Sasha Goldsmith, Director, says the Cellardor.com.au team has “over 20 years of hospitality and wine experience. Cellardor.com.au aims to be the most extensive, easy to use, on-line wine shop, at the cheapest prices delivered directly to our clients’ door.”

Cellardor.com.au was born out of a desire to offer the public, great wine at fabulous prices, with every-day bargains and selections that are usually only reserved to people in the ‘trade’. Enjoy shopping on Cellardor.com.au, and as we like to say “drink well, live better”!

For further information, contact:

Sasha Goldsmith
www.cellardor.com.au
Direct +61 3 9620 3377
Mobile:0425 777 984
sasha@cellardor.com.au

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